In tight economic times, spending valuable clinic resources to obtain new equipment may not feel prudent. However, shockwave therapy equipment is more than a line item expense in your budget. It is an investment that delivers a huge ROI with minimal training and sessions as short as 10 minutes each. You don’t even have to purchase a machine or make any financial expenditures before seeing its potential impact on your practice. Here is a look at shockwave therapy and the financial planning that can help you decide if it is the right fit for you and your patients.

Understanding Shockwave Therapy

Shockwave therapy, also called extracorporeal shockwave therapy (ESWT), uses the power of fast-moving sound waves to jumpstart the body’s healing processes. When delivered to areas of dysfunction or pain (called trigger points), these sound waves can alleviate pain, help heal musculoskeletal conditions, and even heal bone injuries. Created as a non-surgical approach to breaking up kidney stones, shockwave therapy is now a trusted and widely used tool in disciplines such as orthopedics and rehabilitation. Some of the conditions it effectively addresses (With minimal side effects),  are the following:

• Plantar fasciitis
• Tendinitis
• Knee pain
• Hamstring injuries
• Tennis elbow
• Rotator cuff injuries

The Importance of Financial Planning

Despite the promising clinical benefits of shockwave therapy, practices such as yours would be remiss to spend valuable financial resources without a plan for turning those resources into tangible benefits for you and your patients. Wise planning involves taking the following aspects of your investment into consideration:

• Cost evaluation on a monthly and term basis
• Potential revenue on a monthly and term basis
• Overall financial impact on your practice

The financial planning step is often the most overwhelming one for medical practices already busy caring for patients and managing other financial and practical aspects of their clinics.
However, instead of doing hours of legwork to determine the overall costs, revenue and profits from shockwave therapy, you can determine the impact of this new equipment on your practice in just a few minutes with Shockwave Source’s ROI calculator.

How to Understand Shockwave’s ROI Calculator

Our shockwave ROI calculator exists to provide a clear and rapid overview of the potential impact of leasing our shockwave equipment on your practice’s bottom line. No extensive data collection. No complicated calculations. No gathering of clinic documents or financial predictions. Just a few educated estimates and an instant visual of the amount of money your clinic could get BACK from a relatively small upfront investment. Here is how it how it works:

Enter the lease term

We offer a wide variety of lease terms to fit your clinic’s needs. Choose anywhere from 6 months of 5 whole years. Your ROI result will reflect your total benefits accrued over the entire course of your lease. And allow a long-term commitment to shockwave therapy to deter you from exploring your options. Start with just 6 months and see how the equipment impacts your practice and your patients.

Estimate your monthly treatments

How many patients do you think you could realistically expect to treat per month? Keep in mind that the number you choose could increase as patients learn that you offer shockwave treatment and begin to experience its benefits for themselves. We suggest starting with 100 patients a month, but base your estimate on your practice, area, and knowledge of your industry and clinic capacity.

Input your monthly lease payment

When you request a quote from Shockwave Therapy, you will receive an estimated monthly lease payment. Use this estimated payment in our ROI calculator to determine how much of a financial investment you can expect to put toward shockwave therapy in your practice, both every month and throughout the term of your lease.

Estimate treatment fees

The amount of money you make back from your leasing of your shockwave therapy equipment will depend in large part on how much you charge for treatment. We recommend a treatment fee of $50 per session, but put in the amount that you could realistically charge for your patients in your practice. Some factors to consider include the following:

• Location
• Treatment complexity
• Market rates in your area

Evaluate your ROI

Once you input all of the required fields in the ROI calculator, it will return several pieces of information that will help you evaluate the financial impact of shockwave therapy equipment on your practice. Here is the data you will receive:

• Total Monthly Revenue
• Total Lease Payments
• Total Gross Revenue
• Total Gross Lease Payments
• Your Return of Investment

As the calculator will almost certainly show, adding shockwave therapy into your clinic offerings could be a lucrative decision. We are happy to work with you through the financial planning process to determine whether this approach would be a good fit for you and your patients. Use our calculator to make an informed decision and begin to see how shockwave therapy can benefit your practice and help you achieve your goals of bringing patients healing and better wellbeing.